Author Archives: Bill Heacock

The Classroom is not Dead

Heacock, Perez, and Associates, LLC Posted on by

Despite the predictions of technology pundits dating back to the laserdisc, classroom instruction still provides the majority of training worldwide. According to the Association for Talent Development’s (ATD) 2016 State of the Industry report:  “Despite the increasing flexibility, availability, and … Continue reading →

What is “training” anyway?

Heacock, Perez, and Associates, LLC Posted on by

Down through the years, academicians and training practitioners have wrestled with the distinction between “training” and “education.” The best definition of training I’ve ever seen was from Ron Zemke, former editor of Training Magazine: “The essence of training is identifying … Continue reading →