Heacock, Perez, and Associates

atd professional plus member
HPA Training was created in 2002 by Bill Heacock and Rita Perez. Their objective was to combine their many years of training and consulting experience into a versatile company that could respond to a wide variety of organizational performance needs.

In addition to their own expertise, Bill and Rita partner with some of the best consultants in the industry who can put their own unique skills and abilities to work for the clients of HPA.


Train the Trainer, Bill HeacockBill Heacock has a Master’s of Science Degree in Instructional and Performance Technology from Boise State University. He has been teaching instructional skills to trainers and subject matter experts for over 20 years. As a course designer, he has helped develop training programs for a variety of public and private sector organizations around the world. He has extensive experience in creating not only instructor-led training but also e-learning and other alternative delivery methods. He is a member of the e-Learning Guild and the Association for Talent Development.
Train the trainer, Rita PerezRita Perez is a professional speaker, trainer, management consultant and former president of Practiceworks, Inc., a management consulting company specializing in the health care industry. She received her Bachelor’s in Education from the University of South Florida and is currently our primary expert in transforming boring, text-intensive PowerPoint® presentations into stimulating and retentive learning events.



Associates HPA is currently partnering with:

 teaching strategies
Jennifer Whitcomb, MCC,
Certified Mentor Coach,
The Trillium Group
Jennifer is an internationally recognized leadership and executive coach. She is currently co-teaching our Mentoring Skills Workshop. Learn more about her at
teaching strategiesSuzanne J. Ebbers, Ph.D.,
LuminEssence Change by Design
Suzanne is an award-winning performance consultant and instructional designer. She works with HPA on e-learning and technology-based training projects. Learn more about her at

Why Choose Heacock, Perez, and Associates?

Heacock, Perez, and Associates is a small yet flexible organization, able to customize any of its programs and services to meet your needs. Further, we will give you, without exception, the HPA instructor or consultant who is best qualified to work with your particular organization and situation. This is notably different from many large train the trainer companies who offer standardized programs taught by anyone in their contracted “stable” of instructors.

Don’t be misled by our small size. Our clients, many Fortune 500, have come to rely on Heacock, Perez, and Associates to train their instructors and assist with the design and development of both traditional classroom and eLearning courses. We welcome the opportunity to serve you.