Bill Heacock

Rita Perez

Heacock, Perez, and Associates was created in 2002 by Bill Heacock and Rita Perez. Their objective was to combine their 40 years of training and consulting experience into a versatile company that could respond to a wide variety of organizational performance needs.

In addition to their own expertise, Bill and Rita have established an extensive network of independent trainers and consultants who can put their own unique skills and abilities to work for the clients of HPA.

Their Qualifications:

Bill Heacock has a Master's of Science Degree in Instructional and Performance Technology from Boise State University. He has been teaching instructional skills to trainers and subject matter experts for 27 years. As a course designer, he has helped develop training programs for a variety of public and private sector organizations around the world. He has extensive experience in creating not only instructor-led training but also e-learning and other alternative delivery methods. He is a member of the e-Learning Guild and the American Society of Training and Development.

Rita Perez is a professional speaker, trainer, management consultant and former president of Practiceworks, Inc., a management consulting company specializing in the health care industry. Since 1989 she has been helping dental and medical groups of all sizes focus on premium patient/customer care and team building. She received her Bachelor's in Education from the University of South Florida in 1983.

Why Choose Heacock, Perez, and Associates?

Heacock, Perez, and Associates is a small yet flexible organization, able to customize any of its programs and services to meet your needs. Further, we will give you, without exception, the HPA instructor or consultant who is best qualified to work with your particular organization and situation. This is notably different from many large train the trainer companies who offer standardized "cookie-cutter"-type programs taught by anyone in their contracted "stable" of instructors.

Don't be misled by our small size. Our clients, many Fortune 500, have come to rely on Heacock, Perez, and Associates to train their instructors and assist with the design and development of both traditional classroom and e-Learning courses. We welcome the opportunity to serve you.

What we do:

Train the trainer workshops. We specialize in teaching instructors and subject-matter experts to master and utilize the essential principles of adult learning, and to conduct training programs in the most interactive, learner-centered way possible. See our course "Adult Teaching Strategies" to find out more. Further, any of our train the trainer courses can be taught "live on-line" over the Internet if travel costs and logistics do not permit attending a traditional classroom-based workshop.

Webinars. We can teach anyone in your organization to conduct interactive and engaging meetings and training sessions "live" over the Internet using on-line tools like WebEx, Live Meeting, etc. See our course "On-Line Facilitation Skills" to find out more.

Course Design. We have helped scores of organizations design and develop training programs dealing with a wide range of both technical and non-technical subject areas. We have experience with a variety of training delivery methods including traditional classroom, "live on-line" and self-paced e-learning. Our customized design process is one of the most efficient in the business.

e-Learning: We have worked with computer-delivered training since the days of monochrome screens and the original IBM PC. We can help you design, develop, and implement the highest quality self-paced e-learning or blended learning solutions.